Film photography by Zara Dramov

Radical Consulting is a sister-founded firm specializing in brand strategy, public relations, and comprehensive design consulting for lifestyle, fashion, interiors, food, non-profit, and beauty brands.

Founded by Dana and Zara Dramov, we bring a thoughtful, strategic approach to helping personal and public brands define their identity, articulate their mission, and reach their goals.

Our process is rooted in in-depth market research, brand evaluation, and customized, project-based solutions that align with each client’s unique vision and the industry landscape. Together, we offer tailored consulting services that strengthen brand narratives, increase visibility, and drive meaningful engagement.

Our Services

  • • Brand positioning & messaging
    • Brand audits & competitive analysis
    • Naming & tagline development
    • Mission, vision, & values articulation
    • Go-to-market strategy for new brands

  • • PR strategy development
    • Messaging & storytelling
    • Influencer & brand partnerships
    • Thought leadership positioning
    • Event & activation strategy
    • Social & digital PR strategy

  • • Logo & brand identity design
    • Packaging & collateral design
    • Website design & digital branding
    • Social media aesthetics & content direction
    • Tech pack support for the fashion industry

  • • Content development & storytelling
    • Social media strategy & brand voice development
    • Email marketing & newsletter strategy

  • • Product launch strategy & execution
    • Experiential brand activations
    • Pop-up & retail strategy
    • Collaborations & creative partnerships

  • • Brand audits & strategic roadmaps
    • Market research & trend forecasting
    • Sustainability & ethical branding guidance
    • Growth strategy for emerging brands

  • • Define your unique identity and target audience.
    • Build social media platforms that reflect your work and personality.
    • Craft talking points and secure press opportunities in trade and consumer outlets.
    • Curate imagery and posting strategies to engage your audience.
    • Develop a clear, compelling brand mission and focus.
    • Design an easy-to-maintain website aligned with your brand.

Book

  • “Dana effortlessly captured the essence of our brand, refining our ideas into something sharp, professional, and compelling. Her ability to understand our vision and shape it to both reflect and challenge the industry was truly impressive.”

    -Mark LaValle, co-founder of My Mother’s Daughter @mymothersdaughterca

  • "Dana and Zara brought my brand and website vision to life better than I could have imagined. They were easy to collaborate with and beautifully articulated my brand story, look, and feel. I would hire them again and again!"

    Michelle Vartan

  • "I was amazed by Dana and Zara. Together they form a dream team of design and technical expertise that would have taken me a year to do on my own. They helped me reimagine my business for the better."

    Michelle Vartan

The term ‘radical’ originates from the Latin word ‘radix,’ meaning ‘root.’ At Radical Consulting, we believe that understanding, clarifying, and nurturing your brand’s core identity and mission are essential for sustained growth.

Radical; rad·i·cal